It’s astounding to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket. Personally, I’m amazed at the technology we have available to us. There’s always something new on the horizon, and we can’t help but wait and wonder what technological marvels are coming next.
The way I see it, there are six major tech trends we’re in store for in 2018. If you’re eyeing a sector in which to start a business or if you are already an entreprenuer any of these is a pretty good bet.
1. Physical-Digital Integrations.
Mobile devices have been slowly adding technology into our daily lives. It’s rare to see anyone without a smartphone at any given time, giving us access to practically infinite information in the real-world. We already have things like site-to-store purchasing, enabling online customers to buy and pick up products in a physical retail location, but the next level will be even further integrations between physical and digital realities. Online brands like Amazon will start having more physical products.
2. Everything On-Demand.
Thanks to brands like Uber (and the resulting madness of startups built on the premise of being the “Uber of ….”), people are getting used to having everything on demand via phone apps. In 2018, I expect this to see this develop even further. We have thousands of apps available to us to get rides, food deliveries, and even a place to stay for the night, but soon we’ll see this evolve into even stranger territory.Anyone in the tech industry knows that making predictions about the course of technology’s future, even a year out, is an exercise in futility. Surprises can come from a number of different directions, and announced developments rarely release as they’re intended.
Still, it pays to forecast what’s coming next so you can prepare your marketing strategies (or your budget) accordingly. Whatever the case may be, it’s still fun to think about everything that’s coming next.
Marketers will be (mostly) pleased to learn that automation will become a bigger mainstay in and throughout 2018, with advanced technology enabling the automation of previously human-exclusive tasks. We’ve had robotic journalists in circulation for a couple of years now, and I expect it won’t be long before they make another leap into more practical types of articles. It’s likely that we’ll start seeing productivity skyrocket in a number of white-collar type jobs and we’ll start seeing some jobs disappear altogether. When automation is combined with machine learning, everything can improve even faster, so 2018 has the potential to be a truly landmark year.
4. Machine Learning.
Machine learning has taken some massive strides forward in the past few years, even emerging to assist and enhance Google’s core search engine algorithm. But again, we’ve only seen it in a limited range of applications. Throughout 2018, I expect to see machine learning updates emerge across the board, entering almost any type of consumer application you can think of, from offering better recommended products based on prior purchase history to gradually improving the user experience of an analytics app. It won’t be long before machine learning becomes a kind of “new normal,” with people expecting this type of artificial intelligence as a component of every form of technology.
5. IoT and Smart Home Tech.
We’ve been hearing about the forthcoming revolution of the Internet-of-Things (IoT) and resulting interconnectedness of smart home technology for years. So what’s the holdup? Why aren’t we all living in smart, connected homes by now? Part of the problem is too much competition, with not enough collaboration there are tons of individual appliances and apps on the market, but few solutions to tie everything together into a single, seamless user experience. Now that bigger companies already well-versed in uniform user experiences (like Google, Amazon, and Apple) are getting involved, I expect we’ll see some major advancements on this front in the coming year.
6. On demand services
People are already accustomed to on demand services all you need is your phone and credit card. Companies such as Uber have used this concept to disrupt well established markets in their case, not just taxi journeys, but food deliveries too. We forecast that consumers will be more reliant on having services at their fingertips, and we expect a plethora of on demand service apps in the near future. This market has huge growth potential once a business has established a well grounded base, it’s possible to use the same model to expand into different markets, in a similar way to Uber.
Technology is constantly evolving gadgets that were once the preserve of science fiction are now embedded into our everyday lives. Yet more are steadily making their way into mainstream use. From artificial intelligence, connected household appliances and advanced healthcare equipment, technology will continue to be a major focus in all facets of life in 2018.